Bastille Days Collection
An exhibition by Societe Realiste,
October 27 – December 1st, 2007,
at galerie Martine Aboucaya,
5 rue Sainte-Anastase 75003 Paris
Opening Saturday, October 27, 2007, 6:00 to 9:00 pm.
Transitioners is a trend design bureau specialized in political transitions. Transposing the principles of prospective design, generally used by “fashion trend agencies”, to the field of politics, Societe Realiste questions the revolution (transition) as a central category for the contemporary western
society. Transitioners surveys the mutations of the revolution as a form. How a “democratic transition” can be produced? What is the role of design inthe permanent conversion of politics into mythology? How the effect of an event on people can be transformed into a controlled affect?
Fashion trend agencies provide some basic feelings that remain crucial for the good nervous health of the creation industry, like the dynamic variation of the same or the anticipation of the unpredictable. The work of the Transitioners bureau consists in conceiving collections of political
transitions: following the season’s geopolitical zeitgeist, the agency defines the assets to be highlighten in a revolutionary movement in order to maximize its political efficiency and its impact on the media.
At galerie Martine Aboucaya, the Transitioners bureau exhibits for the last time its 2007 collection, entitled Bastille Days, inspired by the French Revolution, just before launching its new collection.